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Waterproof Mascara - Lengthens and Shapes
Waterproof Mascara - Lengthens and Shapes
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Focallure Elastic Mascara - Jojoba Oil · Meadowfoam Seed Oil · Shea Butter · Smudge-proof · Clump-free
There are mascaras that coat lashes — and then there are mascaras that genuinely transform them. The Focallure Elastic Stretch Mascara belongs firmly in the second category. Its 2-in-1 formula simultaneously builds volume and extends length in a single application — separating each lash individually with the specially designed brush head, leaving no clumping, no flaking, and no smudging. Enriched with Jojoba Oil, Meadowfoam Seed Oil, and Shea Butter, it nourishes lashes while it coats them — strengthening the lash from root to tip with every wear. The result is a deeply black, glossy finish that lasts up to 12 hours, waterproof and transfer-resistant throughout. For lashes that look like extensions without the appointment — or the price tag.
1- Start at the root — position the brush at the base of the lashes and wiggle gently from side to side before sweeping upward. This deposits maximum product at the root where volume matters most.
2- Sweep upward in one fluid motion — pull the brush from root to tip in a single, steady stroke. The elastic stretch formula extends each lash as you go. Apply a second coat before the first is fully dry for maximum volume.
3- Allow to set for 30 seconds — the waterproof formula sets quickly. Do not rub or touch lashes until fully dry. To remove, use a gentle oil-based eye makeup remover — this preserves the condition of your natural lashes.
MAKEUP ARTIST TIP
For a more dramatic, fanned-out effect, apply the first coat normally and then use just the tip of the brush on the outer corner lashes — pulling outward rather than upward. This creates the lifted, wide-eyed look that's currently one of the most requested techniques in British makeup artistry.
Meadowfoam Seed Oil - (NOURISHING - PROTECTIVE) - One of the most stable and nourishing botanical oils available. Creates a protective layer around each lash that locks in moisture, prevents environmental damage, and contributes to the formula's exceptional long-wear performance. Also adds the glossy, ultra-black finish that makes this mascara look so striking.
Shea Butter Extract - (HYDRATING - SOFTENING) - Deeply hydrates and softens lashes, preventing the dryness and brittleness that many waterproof mascaras cause with repeated wear. Ensures lashes remain flexible and healthy rather than stiff and prone to breakage — the reason this formula is genuinely nourishing rather than just coating.
12H Waterproof, smudge-proof, transfer-resistant wear. From morning application to evening removal — no touch-ups, no panda eyes, no drama.
- Brand - Focallure — Professional Makeup
- Colour - Super black — deep glossy pigment with collagen conditioning
- Finish - Dense, glossy, deeply black — no clumping, no flaking
- Wear - Up to 12 hours · Waterproof · Smudge-proof · Transfer-resistant
- Brush - head Lash Changing Power Brush — maximum reach, lift, separation and curl
- Lash benefit - Nourishes and conditions lashes with every wear — strengthens over time
- Recommended for - All lash types, Short lashes, Sparse lashes, Straight lashes, Sensitive eyes, Contact lens wearers
- Best used - Morning — after eyeliner, as the final eye makeup step
Every order is part of our international beauty curation program, bringing carefully selected formulas to your home — without compromising quality and without unexpected delivery costs. Shipping is free to all UK addresses and all applicable import duties are fully included in the price of your purchase, so what you see at checkout is what you pay for. Orders are delivered within 7-12 business days, with international tracking available. Once your order has shipped, you will receive a tracking number by email to follow the delivery every step of the way. We take care of the logistics; you just need to enjoy the unboxing experience.
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Longer eyelashes make a difference.
From the first stroke, you feel the difference. The brush separates, the formula stretches, and lashes that were barely there suddenly have presence. No clumping, no smudging — just clean, defined, deeply black lashes that open up the eye immediately. Apply a second coat for full drama. Stop whenever you're happy with what you see.
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Mascara that actually nourishes
Most waterproof mascaras take something from your lashes every time you wear them. This one gives something back. Jojoba oil, meadowfoam seed, and shea butter condition each lash from root to tip — meaning your natural lashes are in better condition with consistent wear, not worse. Long lashes don't come from extensions. They come from looking after what you already have.
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The eyes are the first thing people notice
There's a moment when you catch your own eyes in the mirror and think — yes, that's it. That's the version I want people to see. Long, defined, lifted lashes that make every look — bare face or full glam — feel intentional. Not overdone. Just undeniably, quietly yours.
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